taki — A Deal with Indonesian Local Tourism

Ahmad Jibril Hemdi
3 min readJan 12, 2021


Before I read the news said that estimated there is an opportunity income from the local tourism up to trillion of rupiah. Hitherto the money goes away to another country such as Singapore, Hong Kong, or Japan. This phenomenon makes me thinking about what is going on? What is the problem?

Then I realize the problem of our local tourism is about

Horrible Infrastructure

The infrastructure that connecting the tourism area with the city is very important. It can make it easier for the visitor to catch up, thereby increasing the tourist trips. With bad roads, the tourist will harder to come to the location.

On the other hand, in the destination supporting infrastructure is substantial to have a good condition like a clean toilet, comfortable prayer room, great-road, etc. It can make the visitor comfortable and have a good memory of the place. So, they will recommend the location to their friends and family.

Bad Management

Management is the key to tourism itself because it organizes all substantial about the location. For example, the promotion and advertises to catch the visitor, ensure and maintain the facility condition, allocate the budget to upgrade the facility, make an attractive performance for rising the tourist, etc. Management plans strategy for long term vision and sustainable tourism.

When the management is terrible, the tourism area can not catch the visitor because the place is not attractive with rough facility maintenance. They will get a bad memory about the area and give a low rate quality destination also never recommend that place to their friends. That is not good for the tourist destination’s reputation.

Unfair Prices

Equal price to the buyer is the fundamental foundation for tourism because no one wants to labored price with the same product. For example, you will get 50K for coconut ice because you are a tourist while the local-only pay for 5K. I think it makes a bad experience for the visitor.

Furthermore, you get charged for what is supposed to be free such as nature tourism. The locals who charge the location do not maintain the place properly. They collect the visitor money without any handling with it. I will make the tourist upset because of the price unworth for the quality. The different price for the ticket is also problematic. Local and international ones have different prices. I know the international cost suited with their power but I think being the cheapest destination (adjust to local living standard) with the proper facility will attract local tourism on a global scale that can increase the visitor.

With this problem, I have some suggestions for the local tourism

No Rubbish

Management can put many CCTV on the area then people who littering will get social punishment to cleaning up the environment for 4 hours with security control. The offender will use eye-catching clothes that showing the regulation is valid. So the offender will wary and another visitor will more pay attention to their waste. If the officer gets a bribe, management will know trippingly because the environment is dirty then the officer gets punish with clean the area.

Create Iconic Place

The Digital era makes people want to show off to their friends on social media. A great place with an eye-catching background for the photo can escalate people’s confidence. You can say this is free promotion for the location therefore outsiders will know about the place and interest to visit likewise. This strategy has successful with Merlion in Singapore, Eiffel in France, or Big Ben in England. So iconic place is essential to attract the tourist.

Proper Package

A decent package is crucial to selling a high price for the product. This tactic can help the local enterprise to raise their income. Besides, the appeal package the material healthy for the body, and the material impact for the environment should be concerned. Emphasize the seller to use environmentally friendly material important too.

Last, I think our local tourism can be the most favorite destination either for local and global scale if the people have reform themself with support of the government.

taki merupakan tulisan yang berasal dari opini, perasaan, dan pengalaman gua terhadap suatu hal. versi belajar bahasa inggris



Ahmad Jibril Hemdi